Listen To This Podcast To understand in detail about “Who, What, Why, How” Script By Russell Brunson
Topics Covered
SCRIPT STRUCTURE
This script answers four basic questions and then moves into a fast CTA.
Question #1: Who are you?
- This script is usually used at the front of your value ladder with colder traffic. For the majority of people who watch this video or read this text, this will likely be the first time they have ever seen you, so you want to quickly introduce yourself.
Hi, I’m Russell Brunson, and I’m one of the cofounders of ClickFunnels.
Question #2: What do you have?
- Here is where you will quickly hook them and introduce them to your offer.
In the past five years, over 100,000 entrepreneurs have ditched their websites for a funnel, and I want to give you a free two-week trial to ClickFunnels today so you can create your first funnel for FREE!
Question # 3: Why do they need it?
- This is where you help them to understand why they need to get your offer. T
- An old copywriting formula called PAS: Problem, Agitate, Solve that I often use inside this question.
- I raise the problem using the same words they would use to describe it and agitate it by twisting the knife, and then our offer becomes the solution.
Problem:
I know that your website isn’t generating the number of leads you want, and it’s not really making any sales either.
Agitate:
Most people spend thousands of dollars to get a website that ends up being nothing more than a glorified brochure that doesn’t actually do anything.
Solve:
That’s why I want you to get your free two-week trial to ClickFunnels so you can build a funnel that will generate leads for your business and actually sell your products…and you won’t have to spend thousands of dollars. In fact, I’ll let you try it out for FREE so you can get your funnel live and generating leads for you before you pay your first penny!
Question #4: How can they get this offer?
- Tell them exactly what they need to do to get access to the offer you just made them.
Just click on the link below, or go to ClickFunnels.com to start your free trial today!
- That is the core part of the “Who, What, Why, How” script. I showed you how we use it for a free trial, but the same process. works if you’re offering free teeth cleaning, a free report, or a free webinar you want them to register for.
- To amplify this script, I will often add these other four elements. to help increase conversions.
The catch:
- Tell them why you’re presenting this offer for such a great deal. People always think there’s a catch. So instead of avoiding the topic, let them know what the catch is, if there is one, or that there is no catch.
You may be wondering why I would give you a free trial. The reason is because I know that after your first funnel is live and generating leads for you at a fraction of the cost you’ve ever experienced before, you’re never going to want to leave, and I’ll have you as a customer for life.
Urgency and scarcity:
- What are the real elements of urgency and scarcity that you can weave into this offer?
This week we are also going to be giving anyone who gets a trial, 10 of our favorite lead funnel templates. These templates are proven to convert visitors into leads, and you’ll get them for free if you sign up before Friday at midnight. After that, you can still get your trial account, but you won’t get the free funnel templates,
Guarantee:
- Reverse any risk in ordering the product.
If for some reason you decide that you don’t love ClickFunnels as much as the other 100,000 entrepreneurs who use it daily, just let us know and we’ll cancel your account with no hassle. In fact, you can just log in to your account and click a button to cancel and never talk to anyone ever! You only stay a member if you love it!
Recap:
- Remind them what they are getting and why.
So don’t forget, go to ClickFunnels.com or click on the link below to get your free 14-day trial to ClickFunnels. And if you create your account before Friday at midnight, you will also get 10 lead funnel templates for FREE!
Get Your FREE Copy of Dotcom Secrets Book here
Also, You can also Get My Notes/Summary of Dotcom Secrets here
Note:- This Post Content is Taken From Dotcom Secrets Book Secret 19, shared only for educational purposes only, and I don’t own the copyright to this content, for any Copyright issue please contact me
Disclaimer:- I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
